Sainsbury’s Aims to Put Food Waste in Cold Storage
Sainsbury’s has announced it is to alter its advice to customers on freezing products in a bid to slash food waste. New labelling rolled out across the supermarket’s UK stores will drop the long-standing ‘freeze on day of purchase‘ recommendation in favour of telling customers that the product can be frozen up to the ‘use by‘ date.Research by WRAP, the UK government’s waste adviser, has found that 60 per cent of people think food must be stored in the freezer as soon as they get home from the supermarket, while a separate survey revealed only 21 per cent of people had frozen food nearing its use by date during the past week. The body estimates that changing labels could save as much as 800,000 tonnes of perfectly good food from the bins of overzealous customers each year and help cut the 7.2 million tonnes of food and drink thrown out by UK households.
How many of you remember the add for Peas being frozen only hours after they were picked in their prime, that would certainly have given us all the reason to think that after that time frame it was not suitable to freeze a vegetable, Agree!!!!!
“The ‘freeze on day of purchase‘ advice needs to be changed, as there is no food safety reason why it cannot be frozen at any point prior to the ‘use by‘ date,” said Beth Hart, Sainsbury’s head of product technology for fresh and frozen. “As a large UK retailer, we have a responsibility to minimise food waste where possible and this new labelling will certainly help us do that.” The move comes after both Marks & Spencer and Tesco recently stepped up their attempts to decrease food waste by trialling a hormone-absorbing strip that could extend the life of fresh produce.